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China proposes new regulation on labeling AI-generated content

A staff member introduces the use of AIGC technology in ancient book restoration to a visitor during the 2024 World AI Conference in Shanghai, east China. Photo by Xinhua/Fang Zhe.
A staff member introduces the use of AIGC technology in ancient book restoration to a visitor during the 2024 World AI Conference in Shanghai, east China. Photo by Xinhua/Fang Zhe.

The Cyberspace Administration of China (CAC) has released a draft regulation that aims to standardize the labeling of AI-generated synthetic content to protect national security and public interests.

This was reported by The Xinhua News Agency.

Titled "Measures for identifying AI-generated synthetic content," the draft regulation is open for public feedback until Oct. 14, 2024.

AI-generated synthetic content, as defined by the proposed rules, is any text, image, audio or video created using artificial intelligence technologies.

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Under the draft regulation, internet information service providers must adhere to mandatory national standards when labeling such content. Providers offering functions like downloading, copying or exporting AI-generated materials must ensure that explicit labels are embedded in the files.

Platforms that distribute content are also required to regulate the spread of AI-generated materials by offering identification functions and reminding users to disclose whether their posts contain AI-generated content.

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