Over half of China's home appliances sold via online channels: report
China's online retail sales of home appliances accounted for 58.2% of the total last year amid the country's e-commerce boom, a report showed. This was reported by The Xinhua News Agency.
Total online sales stood at ¥486.1 bln (about $70.6 bln) in 2022, up 4.24% from a year ago, according to a report by the China Center for Information Industry Development under the Ministry of Industry and Information Technology.
For many sub-categories of home appliances, the share of online orders reached a new high last year.
The report also noted that Chinese customers tend to buy home appliances that are high-end, intelligent and eco-friendly, reflecting the trend of consumption upgrades in the country.
As a series of pro-consumption policies take effect, China's consumer market will see a more solid recovery foundation and the home appliance market is set to gradually warm up, according to the report.